Inspired by the cinematic elegance of old-money films, this private fine jewels salon offers a sensory journey through refined materials, hidden details, and a layered sense of timeless luxury. More than just a store, it is a stage for intimate storytelling — where each space unfolds like a private scene from a classic movie, crafted with precision, nostalgia, and a quiet opulence.
Visitors are first greeted by a stately main entrance, where a gold door handle signals a world of sophistication within. Upon entry, the waiting area reveals itself like a luxurious antechamber — walls wrapped in rich veneer, soft cornices painted in warm beige and deep red tones, and a meticulously patterned floor composed of three types of marble. The interplay of textures underfoot offers a tactile sense of precision and poise.
The reception counter continues the narrative of grace — veneered with a fluted skirt-like base, it references tailoring and refinement in furniture form. Behind it, red wooden wall strips echo the brand identity while grounding the palette in heritage tones. Opposite, a sculptural wall lamp by Singchan Design softly punctuates the seating zone, adding a contemporary touch of artistry.
A discreet door leads to the private viewing room, its handle cleverly concealed to maintain the salon’s seamless envelope. Above the door, a slab of honed marble engraved with the brand’s logo glows from within, signaling exclusivity without overt display. Inside, the space balances charm and composure: a petite jewel table with whimsical hand-shaped legs becomes the room’s centerpiece. A curved tall cabinet and a sleek PU-painted console provide both elegance and function, framed softly by a PH wall lamp’s ambient glow.
An inventive buffalo-skin partition — half-translucent, half-timbered — creates a moment of sculptural texture, concealing yet connecting the private room and the display area behind. A dual-sided turnable cabinet bridges both rooms, ingeniously serving two purposes with a single form, even across a physical divide.
The display area is anchored by a striking jewel pod — a modern homage to the legendary Fabergé egg — encasing treasures with reverence and theatricality. Three movable display drawers accompany it, while the walls are adorned with finely carved wooden shelving that seamlessly transitions into glass. Custom red oval holders support the glass shelves, subtly mirroring the cabinet handles first seen in the waiting area, weaving a visual rhythm throughout the interior.
Details delight at every turn. The built-in seating in the waiting lounge conceals a hidden wine tray beneath the cushion — a private indulgence for special guests. A custom green onyx coffee table, accented with golden detailing, echoes the richness of the display zone, tying past and present, luxury and intimacy, in perfect balance.
This project is a celebration of restrained opulence — a fine jewels salon where craftsmanship is king, and every material, proportion, and flourish is tailored to evoke a sense of legacy. It is not a space that shouts, but one that invites you to lean in, and discover.
