This thoughtfully crafted retail space is more than just a store it’s an immersive experience rooted in the lifestyle of the brand’s founder, a passionate coffee enthusiast. The design draws heavily from the warmth, ritual, and community spirit of café culture, seamlessly blending it into the brand’s retail narrative.
Upon entering, visitors are greeted by a café-inspired seating nook framed by a window, creating a welcoming pause point. Opposite this is a cleverly designed “menu board,” not listing drinks, but instead showcasing the latest fashion highlights — imagery and graphics displayed like daily specials, presented against rich cherry wood textures that lend a sense of warmth and sophistication throughout the store.
At the heart of the entrance lies a sculptural wood structure that functions as a versatile product display. This centerpiece anchors the spatial flow and continues the warm, tactile language of the material palette. Moving deeper into the space, a pastry display-inspired table emerges — reimagined for fashion, yet playfully nodding to its culinary muse. Its form and detailing add an unexpected but delightful element, reinforcing the café-store hybrid concept.
To the left, a built-in café cabinet subtly integrates a basin alongside a minimalist hanging rod — a quiet yet clever fusion of hospitality and retail functionality. The cabinet's detailing is refined, while the legs of the display units draw inspiration from the traditional stilted structure of Malay houses, introducing a layer of cultural storytelling into the contemporary setting.
The changing rooms are designed as intimate explorations of space and texture. Varying heights, materials, and color tones offer a sense of discovery and contrast, enhancing the overall journey through the store. These cubicles not only serve a functional purpose but also contribute to the store’s layered and dynamic aesthetic, capturing attention and inviting interaction.
By merging lifestyle cues with cultural elements and retail innovation, this space invites customers into a world where fashion is experienced like a favorite coffee ritual — familiar, personal, and inspiring.
