Asal is a men’s clothing store cleverly disguised as a café, inspired by the founder’s deep love for coffee. The front of the store mimics a cozy café shopfront, featuring a menu board that highlights the latest collections, a faux outdoor seating area, and a coffee bar-style counter that doubles as a stylish display.
At the heart of the space, wooden structures take center stage, showcasing the collection with understated elegance. Shelving bases incorporate subtle design elements inspired by traditional Malay houses, offering a refined nod to cultural heritage reimagined for a modern aesthetic.
The changing rooms are thoughtfully designed with varying heights, colors, and materials, creating a layered and dynamic experience that enhances the store's visual intrigue.
